Privacy Policy

This Privacy Policy explains how ALVENTO México collects, uses, discloses, and protects personal data when you use our website and related services. Our editorial and operational contact details are: ALVENTO México, Av. Chapultepec Sur 480, Colonia Americana, 44160 Guadalajara, Jalisco, México. For privacy inquiries, contact [email protected].

1. Cookie categories

We use cookies and similar technologies on this website. They are grouped into three categories described below.

2. Consent requirements and cookie banner

Our cookie consent banner offers three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". Analytics and marketing cookies are not activated until the user clicks "Accept All" or enables them in the preferences panel. Choices are stored in localStorage for 12 months. The banner is dismissible; selecting "Reject Non-Essential" keeps only essential cookies active. The banner links to this Privacy Policy.

Consent statement:

"By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal."

Users in the European Economic Area and the United Kingdom receive this notice in compliance with GDPR and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the footer, or by clearing cookies via your browser. Withdrawal does not affect processing that occurred while consent was valid.

3. Data sharing with advertising partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. Transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. We encourage users to review the third parties' policies directly.

4. Lead forms and contact requests

When you submit a contact form, request a quote, or register interest in our course, we collect the information you provide. This typically includes full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

5. Google services and advertising

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: records when a user completes a defined action after clicking an ad. Used solely for measuring ad performance.
• Google Remarketing: allows ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories.
• Google Tag Manager: deploys tracking tags. GTM itself does not collect personal data; it contains the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

6. Meta advertising services

We use the Meta Pixel to measure ad effectiveness on Facebook and Instagram. The pixel may record page views, conversion events (form submissions, purchases), and custom audience membership for retargeting.

We do not use the Meta Pixel to collect sensitive personal data nor to target users based on protected characteristics. Meta acts as an independent data controller for data collected via its Pixel. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

7. Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited categories including weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services making misleading health or financial claims. Advertising through Google Ads and Meta Ads complies with platform policies.

8. Landing page integrity

The content accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used.

9. Children's privacy

This website is not directed at individuals under 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact [email protected] if you believe we have received data from a minor.

10. International data transfers

Personal data may be transferred to and processed in countries outside the EEA, including the United States where Google and Meta are based. Transfers are conducted under Standard Contractual Clauses approved by the European Commission. A copy of the SCCs can be requested by contacting [email protected].

11. User rights (EEA / UK)

If you are in the EEA or UK, you have rights including access, rectification, erasure, restriction, portability, objection, and withdrawal of consent. To exercise any right email [email protected]. We will respond within 30 days. Supervisory authorities: EU users https://edpb.europa.eu, UK users https://ico.org.uk.

12. What data we collect

We collect the following data where applicable:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

13. Legal basis for processing (GDPR Art. 6)

We process data under the following legal bases:

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

14. Retention periods

We retain data according to the following schedule:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship plus 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

15. Changes to this policy

Policy metadata:

• Last Updated: January 15, 2026
• Effective Date: January 15, 2026
• Changes notified via homepage banner minimum 14 days before taking effect

We will provide notice of material changes via a banner on the homepage at least 14 days before changes take effect.

16. Contact and enforcement

If you have questions, requests for data access or deletion, or concerns about this policy, contact [email protected] or write to ALVENTO México, Av. Chapultepec Sur 480, Colonia Americana, 44160 Guadalajara, Jalisco, México. If you remain dissatisfied, you may lodge a complaint with your local supervisory authority.

Additional opt-out and preference resources

You may opt out of personalized advertising via the following resources (copy and paste the link into your browser):

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Data security

We implement reasonable technical and organizational measures to protect personal data. Access to form submissions and user data is restricted to authorized personnel within our editorial and technical teams. While we strive to use appropriate safeguards, no method of transmission or storage is 100% secure.

Record of cookie consent

Consent choices are stored in localStorage for 12 months. Consent records include the selections made and a timestamp for auditing purposes.